The Esports World Cup Foundation (EWCF) today announced a partnership with Tencent, making Tencent E-sports its strategic partner in China.
The aims is to drive the expansion of the Esports World Cup’s presence in the region. This partnership marks a significant milestone in the EWCF’s purpose to unite global esports fans under one competitive umbrella.
The group said the deal underscores its commitment to integrating the world’s most important and rapidly growing esports market into the Esports World Cup platform. The agreement was formalized at the Empower Esports Worldwide Series – The Esports Operation and Technology Session in Shenzhen, China.
The collaboration will establish a dedicated development team to enhance EWC’s visibility, engagement, and industry collaboration in China, while leveraging EWC’s and Tencent E-sports’ networks and expertise to connect Chinese esports with EWC’s global ecosystem.
“The Esports World Cup has created a global stage for competitive gaming, demonstrating its influence not only in China but across the world,” said Mars Hou, vice president of Tencent Games and general manager of Tencent E-sports, in a statement. “Through this partnership, we are committed to elevating EWC’s presence in China and integrating our esports industry with the world’s largest competitive gaming event. We look forward to deepening our collaboration with EWCF to push esports forward on a global scale.”
Tencent E-sports will provide marketing expertise, strategic consulting, and operational support to deliver diverse content and experiences.
“The Esports World Cup’s purpose is to create a global platform for esports and gaming fans worldwide, and investing in key growth markets for esports is a core pillar of our mission,” said Thamer Al Shuaibi, chief of staff at the Esports World Cup Foundation, in a statement. “China plays a critical role in this vision, and Tencent’s leadership in gaming and esports positions it as an essential partner. By combining our expertise, we will continue to strengthen esports as an industry, providing new opportunities for Chinese players and Clubs, and bringing the best of the Esports World Cup to Chinese fans.”
Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool in a mix of platforms and genres, bringing together esports’ best players, Clubs and games under one banner in the largest-ever celebration of esports.
The inaugural Esports World Cup in 2024 united 1,500 elite athletes from 100 countries and 200 clubs, competing across 21 game titles for a life-changing $60 million prize pool.
The world’s largest esports event welcomed 2.6 million visitors to Riyadh and more online viewers, connecting fans with the best games, players and teams. Returning in the summer of 2025, gamers, publishers, and fans from around the globe will come together in Riyadh, Saudi Arabia, to crown the next Esports World Cup Club Champion.
Esports World Cup Foundation, the organisation behind Esports World Cup, was recently announced as a founding partner of the Esports Olympic Games, in partnership with The International Olympic Committee.
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